A number of high profile companies have recently turned to using the social network Twitter to provide better customer relations. In this post I will provide an introduction to Twitter and explain how you can use it to your company’s advantage.

In the last few years social media has become a big deal in companies big and small. Twitter is a type of social network that allows users to post status updates, called ‘Tweets’. Unlike other social networks, Twitter is very pure and only allows users to post status updates (limited to 140 characters). There are no pictures, groups or applications to cause distractions. This type of social platform has been given the term ‘micro-blogging’.

By default a user’s Tweets are public, and anyone can follow them. ‘Following’ allows a basic form of friendship networks to evolve, however unlike other social networks, they do not have to be mutually agreed.

Companies can use Twitter to their advantage in a number of ways. In its most basic form this will involve just letting users know activities your companing is up to, in essence an informal kind of press release. You may also want to provide speical